NJ Bike Tours
Branding & Identity
Graphic Design (Print)
Graphic Design (Web)
Web Design & Development
E-mail Template Design
NJ Bike Tours was started by, Jake, a bicycling enthusiast who grew up riding the hills and farms of Europe. After relocating to central New Jersey, he realized that there were plenty of hilly stretches, vineyards, and farm destinations that rivaled his experience over seas. NJ Bike Tours is Jake's way of sharing his passion for farms, food, fitness, friends, and fun.
THE LOGO & BRANDING
Jake of NJ Bike Tours was in need of a logo for his venture. Adam and I decided that the bold orange would be fitting as a fun and exciting color (which also related to his locale of Princeton near the University). The deep red gives a feeling of "the finer things" while also promoting an active lifestyle. I started with a Sketch and then moved forward with a handful of iterations via illustrator until it was just right!
HOW DO WE SPREAD THE WORD?!
Jake needed to figure out how to get the word out. Besides the usual SEO treatment and social media activity, Jake wanted to get out there. We decided on a 4" x 9" brochure that he can leave at a handful of local farms, vineyards, & bike shops.
EMAILS NEVER LOOKED SO GOOD!
Jake had everything going wonderfully. He was getting loads of traffic to his web site and was confident in his brand and in his new, exciting business venture. I decided that it'd be ideal to capture all that traffic, so we set up some "sign up" forms on his website in exchange for a small discount on a first ride. NJ Bike Tours got sorted with a beautiful email template that can easily be updated when there's a new campaign.
